Step 1
Excavate
In 15 minutes, you'll do something most people never do — look honestly at where your current path leads, define the life you refuse to live, and articulate who you need to become. No templates. No pre-written options. Your words.
Daily Identity Ritual
You don't have a discipline problem. You have an identity problem.
Anchor is a 3-minute daily ritual that changes who you are — not just what you do. No pre-written quotes. No streak guilt. Just your words, your stakes, and one action every morning.
Free to use. Launching 2026.
The Real Problem
You've read the books. You've downloaded the apps. You've started strong on a Monday and quit by Thursday.
It's not because you lack discipline. It's because you're trying to build a new life on top of an old identity.
The gym-goer who “forces” themselves to work out will always quit. The person who is someone who moves their body daily never has to force anything. The difference isn't willpower. It's identity.
How Anchor Works
Step 2
Practise
Every morning, under 3 minutes
Each morning, Anchor walks you through a simple ritual: remember what's at stake, affirm who you're becoming, and set one anchor action — one concrete thing today's version of you would simply do.
Step 3
Iterate
Evening check-ins. Weekly reviews. Monthly projects. Anchor treats life as an experiment, not a test. Missing a day isn't failure — it's data.
This isn't another affirmation app
Pre-written motivational quotes
Your own words, your own voice
Passive reading and hoping
Active commitment + daily action
Feel good for a moment
Build identity over months
Avoiding discomfort
Naming exactly what's at stake
Streak-based guilt
Iteration-based learning
47 features you'll never use
One focused ritual each morning
The Science
Anchor is built on identity-based behaviour change — the same framework behind James Clear's Atomic Habits, self-determination theory, and acceptance and commitment therapy (ACT). The difference: we built a daily practice around it, not just a book you read once.
What's Inside
Guided psychological excavation
Uncover your anti-vision, vision, and identity statements through structured prompts.
Daily morning ritual
Stakes, identity, action. Under 3 minutes.
Pattern interrupts
Brief awareness prompts throughout the day to break autopilot.
Evening check-in
Close the loop. One word for the day.
Weekly and monthly reviews
Track what's working, drop what isn't.
Calm, minimal design
No badges. No leaderboards. No noise.
Pricing
Free
The core ritual — morning, evening, weekly reviews — costs nothing.
We want you to experience real change before we ask for anything.
Premium
£3.99/mo
or £29.99/year
- Unlimited identity statements
- Full history
- Insights and analytics
- Custom prompts
- Data export
The person you want to become is waiting on the other side of a daily practice.
Start with 3 minutes tomorrow morning.
We'll let you know when Anchor launches. No spam.